Swiss Beauty Sees A 60% Jump In Orders Using GoKwik Services
ABOUT
In an interesting in-person conversation with Saahil Nayar, CEO, Swiss Beauty, we explored the brand’s journey, its vision, mission, challenges, and how GoKwik served as a strategic partner to the leading beauty brands.
HQ
India
INDUSTRY
Beauty & Personal Care
Summary
In an interesting in-person conversation with Saahil Nayar, CEO, Swiss Beauty, we explored the brand’s journey, its vision, mission, challenges, and how GoKwik served as a strategic partner to the leading beauty brands.
Here’s what he had to say.
Established in 2013, Swiss Beauty is one of the leading beauty brands of India. In the last one decade, the brand has captured the hearts of almost 100 million beauty enthusiasts and has become every makeup lover’s BFF. Swiss Beauty offers an exceptional range of everyday beauty products crafted using the highest quality of ingredients.
Another factor that contributes to its immense popularity among the Indian youth is its commitment to affordability while incorporating global cosmetics standards to create products that are innovative, long lasting, and comfortable to wear. Swiss Beauty’s diverse product line ensures that there’s something for everyone, catering to the unique needs and preferences of individuals seeking to enhance their beauty regimen.
The leading beauty brand marks a strong presence across 550+ Indian cities and has about 25,000 retail touchpoints for the country’s beauty aficionados. In the coming year, Swiss Beauty aims to further expand and offer its premium yet affordable range of everyday makeup products across Tier 2, 3, and 4 cities.
While the brand has cracked the market code and sits among the top beauty brands of India, it still faces the same challenges as others when running its own D2C website. From a lengthy checkout to cash-on-delivery-led high number of return to origins, Swiss was finding it difficult to manage these propositions.
That’s when the brand decided to partner with GoKwik – a leading D2C enablement platform that offers multiple solutions for the direct-to-consumer website. Since the inception of the partnership, the beauty brand witnessed some massive change.
Let’s hear it from Saahil himself.
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